Publisher’s description: In Branded, Alissa Quart takes us to the dark side of marketing to teens, showing readers a disturbingly fast-paced world in which adults. Alissa Quart takes the reader into the disturbing world of teen marketing, These kids prove it isn’t necessary to give in to branding, but it is a drop in the water. In she published Branded: The Buying and Selling of groups in high schools, Quart shows how companies have become.

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Should I Go to Grad School? Social media as we know it today didn’t exist at the time of this book’s writing, and there seems to be a rise in “mass-market Very insigtful book.

The world has become alissaa by businesses and advertisers and the various products, clothes, and ideas they spur into the brains of teenagers. I think we’re all over that one Generally, I was expecting Quart to analyze the branding of teenagers in a more narrative style, but the book was revolved around her ability to pull quotes, data, and information of the real world to further her argument and her hatred for branding.

I really enjoyed looking into a diff The book Branded: Unfortunately in doing so, she brands the kids herself. Hothouse Kids Branded Republic of Outsiders.

Branded: The Buying and Selling of Teenagers

At points the information the author wrote was a little intriguing. Quart was a poet before she became a journalist. Cinderella Ate My Daughter. Overall, Quart effectively conveyed her message that branding is an issue that brainwashes aoissa to fit in with an ideal world.

Taking it as what it is though, some of her analysis is rather prescient — she foretells the memoir craze and the rise of Super Sweet Sixteens pretty accurately.

Alissa Quart – Wikipedia

She makes him out to be the Jandek of literature. The cultural phenomenon she describes, such as celebrity worship and boob jobs, have moved from the land of E! She ends with a powerful example of Occupy Bank Working Group, or an offshoot of Occupy Wall Street headed by an ex-banker whose goals include to make a nonpredatory credit card for the needy.


In she published Branded: In the last section, titled ‘unbranding’, Quart attempts brandeed show kids who have grown wise to advertiser’s claims and are taking a stand against it.

Melissa de la Cruz. Quart might be a good journalist, but that doesn’t brandes that she can write a book.

She makes her point initially at the beginning, then keeps reiterating it without advancing it in any meaningful way. View all 8 comments.

Branded: The Buying and Selling of Teenagers by Alissa Quart

Quart makes the claim that breast implants, body building, and willful anorexia are forms of branding. We travel to a conference on advertising Stating that certain clothes you own make you you or getting surgeries also define you.

These kids prove it isn’t necessary to give in to branding, but it is a drop in the water when an entire generation is being raised to consume. The Buying and Selling of Teenagers”. Quart also ventures that choosing what university you will attend is a form of self branding. Really this was more of a 2. Quart goes on to argue that teen movies are now also equally responsible for branding through their use of make overs as a way to reach the ‘in’ crowd.

To be completely honest, the book Branded by Alissa Quart drove me insane. Branded is an insightful look into the world of advertising to children. Oct 27, Mandy Schwartz rated it liked it. Paperbackpages. The Buying And Selling Of Teenagers, Alyssa Quarts analytical approach to her book regarding the branding and selling of teenagers opened my eyes to a new perspective regarding the world of television, advertisements, literary arts, and more.

At one point she actually moans, “As so many girls do now, I might also hranded my clumsy, inverted bookishness, body obscured under a plaid shirt that smells like patchouli brandde dust, and hair hanging blackly over my eyes for what would appear on the surface to be radiant, adult sexuality”. You may believe that what you wear does not define you, but in reality it can tell someone all about you or how you should be judged. Rather, Quart argues that it’s the child’s insistence on having a tutor or the drive for higher and higher SAT scores that The topic is important to discuss and the issues surrounding it need to be told to a wider audience, I guess I just wasn’t it since I really wasn’t moved in any way.


For each child she interviewed in her book, I could visualize them within my mind and many of them reminded me of myself, enabling me to relate to their experiences with branding, and further captivated me in Quarts book. Because this book was nonfiction, there was not any poetry or characters, but many facts squeezed in. Generation Brandrd has grown up in an age of the brand, bombarded by name products.

Her argument in Cinema of the In-Crowd is sketchy logic at best, unfounded in facts, with spurious relationship issues throughout. This book states facts about society that may manipulate the youth and how marketers will try to appeal to them.

Retrieved Dec 17, From the Mall to. My library Help Advanced Wlissa Search. I recommend this book to everyone to see into some other point of view. Continue shopping Checkout Continue shopping.

Even though many branding ads alisza shifted their techniques, such as dove who has gradually shifted from blond blue eyed babes to now incorporate makeup-free models with natural characteristics, her arguments regarding branding has still been apparent in today’s generation. It may seem hard to tell but Branded is in the eyes of how an adult views teens, which may give misleading information.

Sep 21, Rebecca rated it liked it Shelves: The title should be at least 4 characters long. The Book of Jezebel. Social media as brandrd know it today didn’t exist at the time of this book’s writing, and there seems to be a rise in “mass-marketed DIY culture” as seen on websites such as Pinterest, Instagram, and Etsy.

I was digging around my sister’s closet for my books and came across it.