BRANDED BEAUTY MARK TUNGATE PDF

In Branded Beauty, Mark Tungate follows the key companies and personalities that brought make-up to the masses, forever changing the way. Branded Beauty delves into the history and evolution of the beauty In this book, Mark Tungate explores how the beauty industry- soaps, hair. In Branded Beauty, Mark Tungate delves into the history and evolution of the Branded Beauty looks at the history of the beauty industry and considers its.

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It’s interesting to see when certain maek started marketing themselves as we know them today and how bigger acquisitions influenced their image and overall development. In this book, Mark Tungate explores how the beauty industry- soaps, hair products, perfume, makeup and skin concoctions- has pushed its way into a multibillion dollar business.

Lists with This Book. In this book, Mark Tungate explores how the beauty industry- soaps, hair products, perfume, makeup and skin concoctions- has pushed its way into a multibillion dollar business. Leave A Comment Cancel reply Comment.

Many women put a considerable amount of thought into the cosmetic products they buy: I have had more fun and enjoyed reading this from cover to cover. Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances and cosmetic surgery.

Aug 01, Sofia rated it it was amazing Shelves: I tried an antiaging cream once and my face broke out all over with big red blotches. Jan 04, Anna Wilczek rated it really liked it. But I was surprised to realize how much the founding principles still impact mega-conglomerates today.

In short, I kept thinking to myself, “I should stop reading this. Wow, this sounds fascinating! The author was seemingly catty in his analysis as well as gossipy, so much so that I couldn’t take him seriously most of the time. Nov 12, Sue rated it liked it. One person found this helpful. After every description of a new cosmetic line or trend, I would dutifly trek off to the internet to investigate.

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From lu Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances and cosmetic surgery.

Branded Beauty: How Marketing Changed the Way We Look – Mark Tungate – Google Books

At worst you’ll probably get more insight into company culture at each brand. There are many more; the stories of Anita Roddick and Max Factor are not as oft-told. Start reading Branded Beauty: It would be very interesting to learn the story behind cosmetic brands. As a marketing professional working with a lot of these brands, I also appreciated some of the working culture insights Tungate shared.

“Branded Beauty: How Marketing Changed The Way We Look” by Mark Tungate Reviewed – Pursuitist

Pages with related products. These segments are well-told and the stories of the founding figures of the powerhouse beauty brands today show that these companies were not started as much by chemists and dermatologists as by salesmen and women. Colleen Turner January 19, at 1: Mark Tungate does a deep dive among major beauty retailers and brands, looking at how they were founded, what marketing tactics made them successful and what trends are expected to be popular one day.

Despite my criticism, there are still some really wonderful nuggets that I highlighted for my own work in the space. Parts I founds most interesting are the ones talking about “future” technology, and how certain formulas are already A really interesting read for anyone interested in makeup and skincare. This brabded will beuaty you young forever. When trying to write the intro to this review I realized I can’t even tell you the main thesis, not really.

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Account Options Sign in. Preview — Branded Beauty by Mark Tungate. English Choose a language for shopping. Oct 20, Rachel rated it it was amazing.

Tungate covers a vast array of topics including: Reading this book was like walking through a museum you weren’t intending to visit. Chapters that discuss the rising popularity of tattooing, cosmetic surgery, digital marketing, and ethical and sustainable products are of particular interest and could be useful in forecasting trends.

Feb 26, Joannewoodbridge markk it it was amazing. I had a different cosmetic background than Colleen!

“Branded Beauty: How Marketing Changed The Way We Look” by Mark Tungate Reviewed

Customers who viewed this item also viewed. Feb 09, Rachel Vander Ley rated it liked it. Would you like to tell us about a lower price?

Review “Readers will enjoy Tungate’s storytelling, and he includes helpful bullet points that summarize each chapter. So, the innovations are also a gimmick. Or maybe rich isn’t the right word, but it’s very thorough without giving me data overload. Sounds like a very interesting read!

Advertising convinced women- and branfed a lesser maark, men- that perfect skin was necessary for happiness, that a well made up face would ensure success, and that smelling seductive would bring you love.

Each chapter focused too much on the history of a certain brand but never really funneled back to a main thesis. There’s a problem loading this menu right now. The graphic design was by Barcelona-based creative collective Vasava.