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Gerilla Marketing

Theatre of Situations Situationist prank Some guerrilla marketing may incite the ire of local authorities. Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Besides, the plans that companies develop take into account that guerrilla or street marketing involves global grilla and interaction not only with the customers or the media.

Guerrilla theatre and derivations.

Emails can be used to direct people to the company website. This page was last edited on 19 Decemberat This can have a negative and detrimental effect on a company, should the consumer suspect that the review or opinion is not authentic, damaging the company’s reputation or even worse, resulting in litigation.

Dann halten Sie das richtige Buch in der Hand. The method they applied consisted of distributing denims, as well as denim accessories, on the different streets of the neighborhood.


Those images were placed as if they were billboards on the streets. Many online marketing strategies also use social media such as Facebook and LinkedIn to begin campaigns, share-able features and event host events. Behavioral targeting Brand ambassador Broadcasting Display advertising Drip marketing In-game advertising Mobile advertising Native pazarlsma New media Online advertising Out-of-home advertising Point of sale Printing Product demonstration Promotional merchandise Publication Visual merchandising Web banner Word-of-mouth.

Along with these examples, there are other street marketing techniques that are even more unusual. Guerrilla marketers aims to create marketing methods that are dynamic, pqzarlama and can adapt to change.

Ads help cover our server costs. The students received goodies ranging from extra coke, pizza, flowers, to even a twelve-foot hero sub.

Journal of Marketing Communications. Viral videos are an incredibly popular form of guerrilla marketing in which companies film entertaining or surprising videos that internet users are likely to share and enjoy, that subtly advertise their service or product. Amazon Rapids Fun stories for kids pzzarlama the go.

Gerilla Pazarlama | Guerilla Marketing in Turkey

This kind of marketing is purely focusing on taking the consumer by surprise, creating a greater impression and eventually leading to buzz through word-of-mouth or social media platforms. This pazarlam of marketing also works on the unconscious mind, as purchases quite often are decided by the unconscious mind. Log In Sign Up. This article needs pazarlamz links to other articles to help integrate it into the encyclopedia.


Left-brained persons tend to be logical, right-brained ones tend to be emotional, and the rest combine the two.

Guerrilla marketing

Amazon Inspire Digital Educational Resources. For example, certain psychological areas study how people’s brains are divided: Furthermore, in Italy, the members of the company Nintendo put into action a campaign in which they used post-it’s to promote the Wii console.

Write a customer review. What they have to do is to distribute free tickets to concerts and other musical events sponsored by the company. The goal of such actions is to create a space in which the brand’s message is communicated through human activity.

Guerrilla marketing is perfect for any small or medium size businesses to bring their product or services to its consumers without investing more money on advertisements. Professional Updates Management, 64 9 This is just as true for simple operations like distributing flyers as it is for mobilizing products or people and, of course, for a disguised campaign. Click here to sign up. Please help improve it or discuss these issues on the talk page.

Then risks are assessed and may still be considered worthwhile.